Post Cards Project:
Greater Thought was hired to help Christopher Busby develop a year-long direct mail and social media campaign for his real estate business. Everydoor Direct was utilized for the campaign to circulate the mailings to localized areas where Chris had particular first-hand experience. The strategy behind the campaign was to leverage his background in food and pottery but to deliver content that was relevant for the real estate industry, paired with something that would entice the recipient to hang onto the mailer long-term.