Fostering a positive vision for the future of learning and human growth

New World Learning Solutions (NWLS) partners with diverse, well trained and experienced educators to provide innovative educational solutions tailored to meet unique needs. >Greater Thought worked with NWLS to completely update and refresh their brand and website in order to build a foundation for marketing and business growth.

Contribution

The goals for the brand work and updated website centered around ease of use and better informing the user about services, offerings, and the mission of NWLS. These goals, framed through the use of different user personas, included:

Improve website usability
Enhance the service offerings
Demonstrate the Teacher/Student relationship
Grow market awareness for the brand – with districts and prospective team members

Develop a brand for Absence Management Services
Refine the value proposition
Lay groundwork for future growth

<img data-recalc-dims="1" decoding="async" width="5" height="200" data-src="https://i0.wp.com/www.greater-thought.com/wp-content/uploads/2024/11/nwls-sep.jpg?resize=5%2C200&ssl=1" class="attachment-us_200_200 size-us_200_200 lazyload" alt="" loading="lazy" data-srcset="https://i0.wp.com/www.greater-thought.com/wp-content/uploads/2024/11/nwls-sep.jpg?resize=5%2C200&ssl=1 5w, https://i0.wp.com/www.greater-thought.com/wp-content/uploads/2024/11/nwls-sep.jpg?resize=10%2C400&ssl=1 10w" data-sizes="(max-width: 5px) 100vw, 5px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 5px; --smush-placeholder-aspect-ratio: 5/200;" /><noscript><img data-recalc-dims="1" decoding="async" width="5" height="200" src="https://i0.wp.com/www.greater-thought.com/wp-content/uploads/2024/11/nwls-sep.jpg?resize=5%2C200&ssl=1" class="attachment-us_200_200 size-us_200_200" alt="" loading="lazy" srcset="https://i0.wp.com/www.greater-thought.com/wp-content/uploads/2024/11/nwls-sep.jpg?resize=5%2C200&ssl=1 5w, https://i0.wp.com/www.greater-thought.com/wp-content/uploads/2024/11/nwls-sep.jpg?resize=10%2C400&ssl=1 10w" sizes="(max-width: 5px) 100vw, 5px" />

<img data-recalc-dims="1" decoding="async" width="5" height="200" data-src="https://i0.wp.com/www.greater-thought.com/wp-content/uploads/2024/11/nwls-sep.jpg?resize=5%2C200&ssl=1" class="attachment-us_200_200 size-us_200_200 lazyload" alt="" loading="lazy" data-srcset="https://i0.wp.com/www.greater-thought.com/wp-content/uploads/2024/11/nwls-sep.jpg?resize=5%2C200&ssl=1 5w, https://i0.wp.com/www.greater-thought.com/wp-content/uploads/2024/11/nwls-sep.jpg?resize=10%2C400&ssl=1 10w" data-sizes="(max-width: 5px) 100vw, 5px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 5px; --smush-placeholder-aspect-ratio: 5/200;" /><noscript><img data-recalc-dims="1" decoding="async" width="5" height="200" src="https://i0.wp.com/www.greater-thought.com/wp-content/uploads/2024/11/nwls-sep.jpg?resize=5%2C200&ssl=1" class="attachment-us_200_200 size-us_200_200" alt="" loading="lazy" srcset="https://i0.wp.com/www.greater-thought.com/wp-content/uploads/2024/11/nwls-sep.jpg?resize=5%2C200&ssl=1 5w, https://i0.wp.com/www.greater-thought.com/wp-content/uploads/2024/11/nwls-sep.jpg?resize=10%2C400&ssl=1 10w" sizes="(max-width: 5px) 100vw, 5px" />

<img data-recalc-dims="1" decoding="async" width="5" height="200" data-src="https://i0.wp.com/www.greater-thought.com/wp-content/uploads/2024/11/nwls-sep.jpg?resize=5%2C200&ssl=1" class="attachment-us_200_200 size-us_200_200 lazyload" alt="" loading="lazy" data-srcset="https://i0.wp.com/www.greater-thought.com/wp-content/uploads/2024/11/nwls-sep.jpg?resize=5%2C200&ssl=1 5w, https://i0.wp.com/www.greater-thought.com/wp-content/uploads/2024/11/nwls-sep.jpg?resize=10%2C400&ssl=1 10w" data-sizes="(max-width: 5px) 100vw, 5px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 5px; --smush-placeholder-aspect-ratio: 5/200;" /><noscript><img data-recalc-dims="1" decoding="async" width="5" height="200" src="https://i0.wp.com/www.greater-thought.com/wp-content/uploads/2024/11/nwls-sep.jpg?resize=5%2C200&ssl=1" class="attachment-us_200_200 size-us_200_200" alt="" loading="lazy" srcset="https://i0.wp.com/www.greater-thought.com/wp-content/uploads/2024/11/nwls-sep.jpg?resize=5%2C200&ssl=1 5w, https://i0.wp.com/www.greater-thought.com/wp-content/uploads/2024/11/nwls-sep.jpg?resize=10%2C400&ssl=1 10w" sizes="(max-width: 5px) 100vw, 5px" />

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